Gen-Z Consumers: First Generation of True Digital Natives

According to a research held recently, around 49 percent of the entire US population owns a wearable device, of which approx. 45 percent wear a fitness device. The wearable technology market has already been booming since past few years, however Gen-Z have become a huge segment of consumers for wearable technology. Gen-Z or Generation Z is the generation born in late 1990s succeeding millenials, who are also considered as the first generation of true digital natives.

Another research proves that around 14% of Gen-Z in the United States are already using a wearable device. The most popular devices amongst this generation are Fitbit and the Apple Watch. In addition to this a survey indicates that Gen Z believes in a holistic approach towards health, including physical fitness, mental well-being and healthy eating. This group of teens & young adults is certain of a fact that healthfulness is more important than losing a few dollars.

Gen-Z is also considered as a group of digital natives that utilizes technology for supporting wellness, with approx. 65 percent of them using workout apps more frequently compared to the expensive memberships of gym. Many also make use of food tracking and diet apps, as well as, around 28 percent depend upon wearable devices for keeping a track of their food consumption and workouts.

This generation has also been observed to be particular about keeping a check over their mental health. According to a survey, 72 percent of them consider managing stress and balancing mental health as one of the most significant health and wellness concern. Nearly 60 percent consider that getting enough sleep is essential for healthy living, hence they use wearable device for tracking their sleep.

It was also seen that more than 50 percent of Gen-Z consumers of wearable technology are female. So, it won’t be wrong to say that among entire Gen-Z wearable technology consumers, female are the most important consumers for the marketers to target. Another key factor making these young adults major consumers are their parents considering smart wearable devices as protective measures, for instance, bicycle helmets in the US.

Therefore, it is anticipated that this combination of a health conscious and tech savvy group of young adults that grew up with wearable devices make this technology a predictable choice for the forthcoming future.