According to our latest market study on the User-Generated Content Platform Market Size and Forecast (2020–2030), Global and Regional Share, Trend, and Growth Opportunity Analysis – by Content Type, Organization Size, and Geography,” the user-generated content platform market was valued at US$ 4.38 billion in 2022 and is expected to reach US$ 36.20 billion by 2030; it is estimated to register a CAGR of 30.2% from 2022 to 2030.
AI is expanding quickly in the tech sector, with applications seen in the food and supply chain industries, chatbots, and content and picture development. The development of artificial intelligence and other technologies has completely changed how user-generated content is created and curated. Algorithms driven by AI examine user preferences, make tailored content recommendations, and improve the user experience in general. Technologies such as virtual reality and augmented reality enable users to immerse themselves in interactive and engaging user-generated content. Moreover, integrating artificial intelligence with UGC helps produce unique text, images, videos, music, and even artwork. Thus, AI meets a lot of the requirements of marketing professionals. AI-generated content provides benefits such as saving energy and time and cost-effectiveness. Also, it can easily create personalized and consistent content. AI algorithms can sift through vast amounts of user-generated content, identifying relevant, high-quality content for brand use. Marketers can save time and effort by using these algorithms to automatically tag, filter, and categorize information based on predetermined criteria. AI systems can comprehend user preferences and interests by evaluating user-generated content (UGC) and then recommending experiences or items that are appropriate. Customers feel understood and appreciated when they receive this level of customization, which increases engagement and boosts conversion rates. Moreover, AI-powered sentiment analysis technologies are able to examine user-generated content (UGC) across several platforms and identify sentiments, views, and patterns. With the help of this insightful information, marketers can adjust their tactics in real-time, handle client complaints, and take advantage of favorable sentiment. Thus, technological advancements are expected to drive the user-generated content platform market in the near future.
User-Generated Content Platform Market — by Geography, 2022
The North America user-generated content platform market is segmented into the US, Canada, and Mexico. The US is expected to have the largest share of the market. The market in the US is anticipated to register the highest CAGR over the forecast period in the North America user-generated content platform market. The US is home to many of the world’s most popular social media platforms. According to a survey, there were ~268.5 million active social media users in 2022 in the US. According to DOO Finder, Facebook is the majorly used social media platform representing 53% share of social media site visits. Further, the increasing use of AI-based short video platforms in the US is expected to boost the user-generated content platform market in the country.
Based on content type, the user-generated content platform market is segmented into social media content, audio and video, advertising and promotions, blogs, websites, and others. The audio and video segment of the user-generated content platform market is expected to register the highest CAGR in the forecast period. The audio and video content offers numerous benefits for brands. Moreover, audio and videos draw increased attention from users as they provide complete insight into the product. With the use of audio and video for brands, user-generated content platforms increase sales and boost marketing campaigns. All such factors contribute to the growth of the user-generated content platform market.
Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies operating in the market. A few recent key market developments are listed below:
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